The Wimbledon Effect

Written on 20 March 2014

Locals of Wimbledon will fondly recall 'Morrisons' changing their names to 'Murrisons' last year to support Andy Murray throughout the Championships, then to 'Murriwins' after his brilliant defeat of Novak Djokovic involving the straight sets match that lasted over three hours! Thousands of visitors sat on the grass and deck chairs in the Piazza (organised by Love Wimbledon) and watched the big screen provide two weeks of tense action from the sports men and women. As always, bars and restaurants saw a surge in business and Boots almost sold out of sun-cream.

In the city, the 'Wimbledon Effect' (which is apparently a Japanese analogy!) is a commonly used term to compare the success of the tennis with London's economic success in the financial services industry. But what is this 'Effect' in our community? And what can we expect as a result of the 2014 Championships?

The influx of visitors can put a strain on some businesses, just as the strawberries, cream and champagne picnics can put a strain on our waistbands, but Wimbledon Town Centre always manages to pull together and support the buzzing atmosphere.  As always, to ensure the town stays organised and amicable, the Lawn Tennis Association will provide excellent services and direction for visitors. In the meantime, local businesses can really benefit from the crowds and excited atmosphere.

To maximise the Wimbledon Effect on your business, we think you should stock up on Pimms, bulk buy the brollies and give away free strawberries!